The amount of photos being taken is astounding - billions of images are being uploaded to social media every day! In a way you could say, this makes just about everyone a photographer. Yes, I agree. But does it make everyone a good photographer? Not really. You know that! And this takes us to the […]

The old way of marketing was about pushing your wares into the market. The "mass market" had no choice but to put up with increasing volume and pressure from the "mass media." The biggest agencies with the biggest budgets got the best and loudest exposure. The unwitting consumer was being bombarded by hundreds, and eventually […]

I realise I have been putting off this second blog post with a multitude of excuses. I started down a few paths, but didn't finish the posts. I kept putting it off, waiting for a "good moment" to create the most perfect, defining article worthy of being second (after my introductory first). Then I picked […]