Do I really need a professional photographer?

NZTrade image taken by professional photographer

The amount of photos being taken is astounding – billions of images are being uploaded to social media every day! In a way you could say, this makes just about everyone a photographer.

Yes, I agree.

But does it make everyone a good photographer? Not really. You know that!

And this takes us to the crux of the matter: not many people can take professional-quality photographs! Continue reading “Do I really need a professional photographer?”

Why content is the new way of marketing

content marketing

The old way of marketing was about pushing your wares into the market. The “mass market” had no choice but to put up with increasing volume and pressure from the “mass media.” The biggest agencies with the biggest budgets got the best and loudest exposure. The unwitting consumer was being bombarded by hundreds, and eventually thousands of advertising messages in a day.

The Internet has changed all that. Now the consumer searches, researches, compares, and decides on the basis of information she or he gathers online. Therefore, if you want to be found, you need to produce content. Continue reading “Why content is the new way of marketing”

Do you keep putting off doing Your Work?


I realise I have been putting off this second blog post with a multitude of excuses. I started down a few paths, but didn’t finish the posts. I kept putting it off, waiting for a “good moment” to create the most perfect, defining article worthy of being second (after my introductory first).

Then I picked up Steven Pressfield’s book, The War of Art– and it hit me. He says:

“There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write. What keeps us from sitting down is Resistance.” Continue reading “Do you keep putting off doing Your Work?”

Welcome to GezzMedia’s new blog!

Hi, I’m Gerald Lopez, Director of GezzMedia. I am really excited to launch this blog; we live in exciting times for businesses, and I want to share how we can all participate in the rapid changes taking place.

While many business people are bemoaning the “recession” and the “downturn,” others are tapping into a new way of marketing and doing business. You could say many of the marketing rules are being changed as we speak; especially the ones that were about getting your service or product “in front” of the customer – often quite intrusively.

What we are increasingly left with is a public demand for marketing that is driven by integrity, by customers’ needs, and by a spirit of connection. Continue reading “Welcome to GezzMedia’s new blog!”