I have worked with a number of small businesses and organisations, and one of my biggest challenges is getting their buy-in to produce content. Either they don’t see the point, they don’t feel they have enough time to create content, or they feel they can’t afford to create content. To cut a long story short—content […]

The question business people should have on their minds the moment their website goes “live” is—what next? There are now a billion websites on the Internet, which means your website is the proverbial needle in the haystack—a very large haystack! When your bricks-and-mortar business is ready, what do you do? You might put a sign […]

The amount of photos being taken is astounding - billions of images are being uploaded to social media every day! In a way you could say, this makes just about everyone a photographer. Yes, I agree. But does it make everyone a good photographer? Not really. You know that! And this takes us to the […]

The old way of marketing was about pushing your wares into the market. The "mass market" had no choice but to put up with increasing volume and pressure from the "mass media." The biggest agencies with the biggest budgets got the best and loudest exposure. The unwitting consumer was being bombarded by hundreds, and eventually […]

I realise I have been putting off this second blog post with a multitude of excuses. I started down a few paths, but didn't finish the posts. I kept putting it off, waiting for a "good moment" to create the most perfect, defining article worthy of being second (after my introductory first). Then I picked […]