Welcome to GezzMedia’s new blog!

Hi, I’m Gerald Lopez, Director of GezzMedia. I am really excited to launch this blog; we live in exciting times for businesses, and I want to share how we can all participate in the rapid changes taking place.

While many business people are bemoaning the “recession” and the “downturn,” others are tapping into a new way of marketing and doing business. You could say many of the marketing rules are being changed as we speak; especially the ones that were about getting your service or product “in front” of the customer – often quite intrusively.

What we are increasingly left with is a public demand for marketing that is driven by integrity, by customers’ needs, and by a spirit of connection. Continue reading “Welcome to GezzMedia’s new blog!”